I love cars and really appreciate when a car has a beautiful design and a futuristic technique, but if there is one car make that i personally truly detest it is BMW. It not the cars that i think are detestable but more the drivers who drive a BMW. The cars have a fairly good designed exterior and a beautiful “top in class” interior, but the drivers are arguably the worst there ar on the road. In general they think they are invincible and superior to any other driver, drive to fast and are rude in traffic. That said … there is an aspect to BMW i like instead. The BMW company has a large art collection and because they value art, famous artists are invited to decorate their cars. Because the car itself represents the design of an era , the invited artist can enhance such a design. In the Netherlands a BMW was decorated by Herman Brood, but the factory BMW art program is from another level.
The best modern artists are invited to make the most spectacular designs. Among them….the late Andy Warhol and more recently Jeff Koons who worked on several of the latest BMW cars.
There are other car manufacturers that have a comparable program, but the quality of the BWW art program stands out from the rest. There is a nice book on cars and art available at www.ftn-books.com
I was trying to write a short blog on John Chamberlain, but of course i found something far better than any short story i could write myself. Here is the start of the site i found:
John Chamberlain is known internationally for his long career of making vividly colored and vibrantly dynamic sculptures using discarded automobile parts that he twisted and welded into monumental shapes. He used the early modernist techniques of collage and assemblage at a magnified scale and he emphasized the brilliant colors of automotive paint. Chamberlain’s sculptures appeared in New York at the same time as the paintings of the Abstract Expressionists; some were his mentors and they shared a similar critical reception.
You can find the complete history on Chamberlain over here:
When Rudi Fuchs made it director for the Stedelijk Museum Amsterdam, one of the first acts was to fund his exhibitions with promotional activities by commercial industries. One of the first that got a chance to show his new products within the museum was Alfa Romeo who showed their new models Alfa Romeo GTV and the Cabrio version.
Sketches , clay models and the end product . Every aspect of the creation of these models was shown. Special poster and some leaflets with the exhibition made this a true museum exhibition , but was this the right place for such an event….personally i do not think so.
Although a car can be a “piece of art” it does not belong in an art museum , but certainly can be presented in a car museum. But still it must have been good for the museum funding, because since many other commercial activities have taken place , but none as outspoken as the one for ALFA ROMEO.
Because of my personal interest in cars www.ftn-books.com has some publications on the subject.
Artist/ Author: Oliver Boberg
Title : Memorial
Publisher: Oliver Boberg
Measurements: Frame measures 51 x 42 cm. original C print is 35 x 25 cm.
signed by Oliver Boberg in pen and numbered 14/20 from an edition of 20