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Giorgetto Giugiaro (1938)

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For me Giugiaro stands for car design. Specially the iconic Alfa Romeo GTV and Sprint are the cars i am thinking of when i think of Giugiaro, but others  are reminded of other objects when they hear the name of Giugiaro, because he is one of the most influential Italian designers from our days. Coffee machimes, furniture, lamps etc. all by the hand or studio of Giugiaro have been produced in the last 50 years.

Giugiaro was named Car Designer of the Century in 1999 and inducted into the Automotive Hall of Fame in 2002 and this is the model i would like to share with you. After driving the original Austi Mini for a few years i changed to the even less reliable Alfa Romeo Sprint by Giugiaro. Less reliabel, but great fun to own and drive,

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In addition to cars, Giugiaro designed camera bodies for Nikon, computer prototypes for Apple, Navigation promenade of Porto Santo Stefano, and developed a new pasta shape “Marille”, as well as office furniture for Okamura Corporation.

Giugiaro’s earliest cars, like the Alfa Romeo 105/115 Series Coupés, often featured tastefully arched and curving shapes, such as the De Tomaso Mangusta, Iso Grifo, and Maserati Ghibli. However, as the 1970s approached, Giugiaro’s designs became increasingly angular, culminating in the “folded paper” era of the 1970s. Straight-lined designs such as the BMW M1, Lotus Esprit S1, and Maserati Bora followed before a softer approach returned in the Maserati Merak, Lamborghini Calà, Maserati Spyder, and Ferrari GG50.

Giugiaro is widely known for the DeLorean DMC-12, featured prominently in the Hollywood blockbuster series Back to the Future. His most commercially successful design was the Volkswagen Golf Mk1.

There is a nice book on Giugiaro avaialble at www.ftn-books.com

giugiaro

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Alfa Romeo… is it art or design?

When Rudi Fuchs made it director for the Stedelijk Museum Amsterdam, one of the first acts was to fund his exhibitions with promotional activities by commercial industries. One of the first that got a chance to show his new products within the museum was Alfa Romeo who showed their new models Alfa Romeo GTV and the Cabrio version.

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Sketches , clay models and the end product . Every aspect of the creation of these models was shown. Special poster and some leaflets with the exhibition made this a true museum exhibition , but was this the right place for such an event….personally i do not think so.

alfa sm a

Although a car can be a “piece of art” it does not belong in an art museum , but certainly can be presented in a car museum. But still it must have been good for the museum funding, because since many other commercial activities have taken place , but none as outspoken as the one for ALFA ROMEO.

Because of my personal interest in cars www.ftn-books.com has some publications on the subject.