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BMW (Jeff Koons) and art cars

 

Schermafbeelding 2018-08-19 om 09.06.18

I love cars and really appreciate when a car has a beautiful design and a futuristic technique, but if there is one car make that i personally truly detest it is BMW. It not the cars that i think are detestable but more the drivers who drive a BMW. The cars have a fairly good designed exterior and a beautiful “top in class” interior, but the drivers are arguably the worst there ar on the road. In general they think they are invincible and superior to any other driver, drive to fast and are rude in traffic. That said … there is an aspect to BMW i like instead. The BMW company has a large art collection and because they value art, famous artists are invited to decorate their cars. Because the car itself represents the design of an era , the invited artist can enhance such a design. In the Netherlands a BMW was decorated by Herman Brood, but the factory BMW art program is from another level.

The best modern artists are invited to make the most spectacular designs. Among them….the late Andy Warhol and more recently Jeff Koons who worked on several of the latest BMW cars.

There are other car manufacturers that have a comparable program, but the quality of the BWW art program stands out from the rest. There is a nice book on cars and art available at www.ftn-books.com

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