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de Stijl catalogue ( 1951 ) by Willem Sandberg

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I have copies of this 1951 catalogue for sale at www.ftn-books.com for a very long time now and whenever i have a copy available it is rapidly sold, but the one i have at this moment is very special ( please inquire). It is the same book/catalogue from 1951 as the other ones i had, but it has some extra’s that none of the copies i had before had. It contains the original folder ( it is possibly designed by Willem Sandberg) in which the separate rooms in the Stedelijk are described and 2 pages of stencilled texts on de Stijl. I have never seen the folder before and it must be one of the extremely rare Stedelijk Museum collectibles. To my knowledge this makes this package the only complete publication package on the very Special de STIJL 1951 exhibition at the Stedelijk Museum Amsterdam.

stijl package a

stijl package b

stijl package c

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Paul Schuitema (1897-1973) and dutch design.

Just a screenshot from my computer when i searched for some information on Paul Schuitema and instantly you see the importance of Schuitema for dutch design.

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Here it is the ultimate combination between a spectacular lay out, great typography and photo montage resulting in a highly recognizable style….this is Paul Schuitema. Schuitema a contemporary of Piet Zwart, was not as well known as Piet Zwart , but both did their ground breaking work in the Interbellum and can be considered as extremely important for graphic design. Schuitema differs from Piet Zwart.

Where Piet Zwart excels in Typography and lay-out, the photo montage is the part in which Schuitema excels. Both are important, not only because they are essential in the development of dutch design, but more and more they are recognized as being important for graphic design all over the world in general and their influence can be found everywhere. This imporance is underlined by orderes on these 2 artists from all over the world.

The Gemeentemuseum has both artists in its collection and because of the former curator Flip Bool , these collections are possibly the most important in the world.

When you come to the Netherland check the exhibitions at the Gemeentemuseum Den Haag, maybe you are lucky and there is a special exhibition on one of them. If not know that www.ftn-books.com has some nice books available on both these graphic designers.

 

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Jurriaan Schrofer

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Yesterday we ate with our good friend Annemarie Schrofer and because of the beautiful paintings by her father on the walls, i remembered another member of the Schrofer family ……Jurriaan Schrofer.

Born in 1926 and also a child of Annemarie’s father Willem Schrofer he would become one of the leading typography and graphic designers in the Netherlands. His works can be considered as “avant garde” design, thinking “out of the box” and soon he would develop his very own style . He originally wanted to become a film director, but ended being the assistant to Dick Elffers. This was the starting point of a splendid career as a graphic designer. For a few years in the seventies he was a member of Total Design, but soon followed again his own path. Highly original and recognizable are his designs. He was commissioned by many dutch important institutions and was appreciated for the designs he made for them, but his true recognition as one of the leading graphic designers from last century is only 25 years old. His works would become internationally known and appreciated. There now is a high interest in his works from leading British Graphic design schools and recently the same interest comes from the US.

Jurriaan Schrofer books can still be picked up at reasonable prices and for those interested in dutch graphic design, the designs by Schrofer are an absolute and quintessential part in the history of Graphic design and not to be missed in any collection. www.ftn-books.com