Yesterday we ate with our good friend Annemarie Schrofer and because of the beautiful paintings by her father on the walls, i remembered another member of the Schrofer family ……Jurriaan Schrofer.
Born in 1926 and also a child of Annemarie’s father Willem Schrofer he would become one of the leading typography and graphic designers in the Netherlands. His works can be considered as “avant garde” design, thinking “out of the box” and soon he would develop his very own style . He originally wanted to become a film director, but ended being the assistant to Dick Elffers. This was the starting point of a splendid career as a graphic designer. For a few years in the seventies he was a member of Total Design, but soon followed again his own path. Highly original and recognizable are his designs. He was commissioned by many dutch important institutions and was appreciated for the designs he made for them, but his true recognition as one of the leading graphic designers from last century is only 25 years old. His works would become internationally known and appreciated. There now is a high interest in his works from leading British Graphic design schools and recently the same interest comes from the US.
Jurriaan Schrofer books can still be picked up at reasonable prices and for those interested in dutch graphic design, the designs by Schrofer are an absolute and quintessential part in the history of Graphic design and not to be missed in any collection. www.ftn-books.com