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Oliviero Toscani (1942)

Oliviero Toscani

Oliviero Toscani is an Italian photographer, born in 1942, in Milan. He is the ingenious force behind some of the most successful brands and magazines of the world, such as Esprit, Chanel, Fiorucci, Benetton and more. He studied design and photography in Zurich from 1961 to 1965.

Many a times, eminent brands all around the world communicate controversial statements through their advertisements and promotional campaigns. Toscani is one such artist who makes it possible for these huge or elite companies to spread creativity yet taunt at some social, economic or political issue. Through his work, Oliviero Toscani has given insinuation to war, racism, capital punishment and religion.

He is popular for his controversial commercial campaign designing for Benetton, an Italian brand between 1982 to 2000. Most of the time, the ads had a controversial picture often with the logo of the company. Toscani built the company’s identity, image and communication approach in terms of promotion and advertisement.

In 1990, he made the first global magazine, Colors, with Tibor Kalman, an American graphic designer; and this trend gave ideas to many editorial projects.

His work has appeared in magazines like Vogue, Harper’s Bazaar, Stern, Espire, GQ, Elle etc.

www.ftn-books.com has the CHanel Boutique catalog from 1988-89 photographed by Toscani available.

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Pierre Poiret ….King of Fashion

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The following text was originally published in the New York Times.
Poiret’s achievement is not as visible today as that of Coco Chanel, who built on some of his ideas and discarded others. His fashion house closed in 1929, and he spent his remaining years impoverished. But Poiret was for a while a revolutionary in revolutionary times and also a canny impresario. His radically streamlined, unstructured, often stridently colored clothes freed women from corsets while evoking exotic, non-Western cultures and a fierce disregard for social convention.

He introduced these corset-free garments in 1906, the year before Picasso committed his decidedly uninhibited (and unstaid) “Demoiselles d’Avignon” to canvas. But with his love of the exotic, his brilliant use of color and pattern, and his penchant for simplified, almost rudimentary form, Poiret most resembles Matisse.

Poiret functioned as a kind of one-man cultural scene. He collected art, gave lavish costume parties and made astute use of the press while laying the groundwork for fashion design as a modern art and a modern business. His clients included Sarah Bernhardt, Nancy Cunard, Isadora Duncan, Colette and Helena Rubinstein. Man Ray photographed Peggy Guggenheim in a Poiret gown and turban. Edward Steichen’s first fashion photographs were taken of models in Poiret’s atelier.

He was the first designer to understand the value of designing for well-known actresses both onstage and off. He was also the first to create his own line of perfume, named Rosine, for his eldest daughter, and the first to open an interior design store, Atelier Martine, named for his second daughter but inspired by the Weiner Werkstätte. His innovations included the chemise, harem pants and pantaloons and the popular lampshade skirt. When he visited the United States in 1913, he found himself called the king of fashion and discovered the underside of modern fashion success: His lampshade skirt was being copied far and wide.

Organized by Harold Koda and Andrew Bolton, who are curator in charge and curator of the Met’s Costume Institute, “Poiret: King of Fashion” conveys quite a bit of his complex genius and his contradictory relationship with modernity. It displays 50 garments on mannequins (by Beyond Design) whose ovoid faces and cryptic features evoke Brancusi and Modigliani. The silk backdrops, which are the work of Jean-Hugues de Chatillon, a French set designer who served as the exhibition’s creative consultant, accent the show’s spaciousness with indelibly Parisian vistas of leafy parks, chic theaters and luxurious drawing rooms. All told you may have the sensation of drifting through a series of extraordinarily beautiful fashion illustrations, an art that Poiret cultivated to his advantage.

 

Poiret’s liberation of the female body was in part inspired by the gamine build and independent spirit of his wife and muse, Denise, whom he married in 1905. In other ways it was born of necessity. Although he was initiated into the couturier business between 1898 and 1903, working as a designer for Jacques Doucet and then the House of Worth, Poiret never trained in the exacting crafts of couture tailoring or dressmaking.

His design ideas began with the flat, rectangle of the fabric itself, as did the Japanese kimonos and North African caftans he admired. They then evolved through draping, not tailoring, into garments with a minimum of seams that pretty much hung from the shoulders.

Poiret drew from a broad range of sources. Early in the show there is a trio of nightgowns, based on the Classical Greek gown known as the chiton, that are precursors to the 1950s negligee and the early 21st-century socialite party dress. To one side of these are two white high-waisted dresses that hark back to the severe yet demure gowns of post-Revolution France, displayed with an Atelier Martine chair that has bubbly hand-painted fabric.

Nearby is evidence of Poiret’s attraction to a more ornate form of non-Western dress: a gauzy harem outfit studded with enormous beads of turquoise celluloid that Denise might have worn to their most famous fete, “The Thousand and Second Night” costume party on June 24, 1911.

But turn around and you will see a stark simplicity that may take you aback: a gown that resembles nothing so much as a 1960s abstract painting. Wrapped gracefully around a mannequin, it has no sleeves or collar to speak of, just four broad, alternating bands of stylishly darkened red and blue.

Poiret’s best clothes were abstract in a very real sense, with a kind of self-evident structure that is a precursor of Minimalism, as well as of clothing designs as different as those of Rei Kawakubo, Hussein Chalayan and Andrea Zittel. His basic form was a cylinder, with or without sleeves attached. It appeared in his work as early as 1905 in his Révérend Coat embellished with Chinese roundels. The first garment in the show, it is worn over a white, lacy, high-necked, pinch-waisted Edwardian gown, like those Poiret designed at the beginning of his career. The sartorial conflict accents the shock of the newness of his sense of form, structure and color.

His best known and most audacious designs are a series of full-length columnar opera coats that begin in 1911 and culminate in the 1919 Paris Evening Coat, merely a swath of uncut fabric with a single seam. In a wonderful bit of exhibition magic this Möbius-like feat is demonstrated in a brief digital animation projected on a scrim that then turns transparent, revealing the actual coat behind it.

But even without digital aids you can see how his garments are built, step by step. A day coat began as a black satin jacket based on a Chinese robe. To this he added four strips of cream-colored wool jacquard striped horizontally with thin lines of brown for two cuffs, a simple folded-over collar and a slightly gathered skirt that reaches almost to the floor.

The contrast of fabrics joined in this single form is elegantly harsh, like a combination of Hudson Bay blanket and black tie. A similar contrast is drawn more closely in a jumperlike dress made of gold-lamé twill.

Poiret followed modernity only so far. By the mid 1920s Chanel was designing convenient, understated clothes for women enjoying an increased sense of physical and social freedom in the wake of World War I. But Poiret ignored the shorter skirts and trimmer lines and continued enveloping women in luxurious garments that began to look cumbersome.

the following books on Poiret are available at www.ftn-books.com

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an affordable Chanel bag..Coco in the City

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A few years ago there was a special exhibition on Chanel at the Gemeentemuseum Den Haag. On the occasion several items were published. There was a catalogue, a poster and a special cotton bag. The last two items are now available at http://www.ftn-books.com.

There was also the Irma Boom / Chanel book of which the museumshop had a few copies, but these sold out within a few days even thought their price was HIGH!

The bag however is the original exhibition bag which was made specially for this occasion. A nice bag with the silhouette of Coco Chanel. A highly collectable item for sale at www.ftn-books.com

chanel tas a

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Karl Lagerfeld (1933-2019)

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Karl Lagerfeld dies at the age of 85 today.  Cat lover and fashion designer he mostly will be remembered for the fashion he designed in the years he designed Haute Couture and pret a Porter for Chanel. His muse Claudia Schiffer was feautured in many catalogues published in those years of which some are availabel at www.ftn-books.com

Beside fashion he had two other great loves.. first of all his cat Choupette and secondly photography, because beside his fashion designs he was a very accomplished and talented photograper too.

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Fashion with Claudia Schiffer (1970) and Chanel

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As Monty Python would have said ” and now for something completely different”…..

but is it really different?…. when you consider true fashion is great art and know that Karl Lagerfeld is not only a great fashion designer, but also one of the great photographers from the last century, you may consider Claudia Schiffer his “muse” and being that, she is an almost perfect work of art and therefore i am delighted to write this blog on one of my favorite fashion models of all time, Claudia Schiffer.

In the early 1990s, she starred in campaigns for Guess?.Guess? co-founder Paul Marciano said in E! Forbes Top 15 Supermodel Beauties Who Made Bank, “Guess? name became really much more known around the world because of Claudia”. After several other magazine appearances including the cover of British Vogue, shot by Herb Ritts, Schiffer was selected by Karl Lagerfeld to become the new face of Chanel. In May 1997, Schiffer was featured on the cover and in the pictorial of Playboy.

Schiffer appeared on the November 1999 millennium cover of Vogue as one of the “Modern Muses”. Named one of the most beautiful women in the world,[by whom?] her ability to appeal to a global audience assured an internationally successful career spanning over 25 years. Other magazines Schiffer has appeared on the covers of include Vanity FairRolling StonePeopleHarper’s BazaarElleCosmopolitan and Time. Schiffer has walked in fashion shows for numerous fashion houses, including Versace, Karl Lagerfeld, Chloé, Yves Saint Laurent, Christian Dior, Fendi, Michael Kors, Dolce & Gabbana, Ralph Lauren, Balmain, Louis Vuitton, Chanel and Valentino.

http://www.ftn-books.com has some nice books on Schiffer, Fashion, Chanel and Karl Lagerfeld

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Coco Chanel and Sol LeWitt

An unlikely combination, but…. they have something in common. Recently a new cotton bag with a special design by Sol LeWitt was published by the same publishers as the one who published the Cotton bags with the Chanel exhibition some 2 years ago. Same size and same quality and both cotton bags are available at www.ftn-books.com

I know for certain there are bag collectors and these original museum cotton bags are produced in such small numbers that they are highly collectable and only available for a very short time. So be quick in this first week of January and purchase the bag(s) for your collection.

this blog is daily published on www.ftn-blog.com