People almost forget that every publication and every outing by a larger company has been designed by a designer. In the tine that i worked at the Gemeentemuseum Den Haag, i have witnessed that every director wanted a change in company style. It was a bit like the french presidents always want to erect a building to show the people in the country that he once was their president ( Pompidou, Mitterrand, Chirac they all had their building projects and are now remembered in the name of the building.
It was the same with the directors i worked with at the Gemeentemuseum. First there was Theo van Velzen who was very fond of Donald Janssen, followed by Henk Overduin who continued with Donald. After Henk Overduin the museum had Rudi Fuchs as a director. Fuchs trusted Walter Nikkels , but after a few month he decided for Gracia Lebbink as a designer and young and saspiring designers who had the “style’ he desired for the publications of the museum and i must admit, personally i think this period produced the best and most beautiful publications. Gracia continued to design some 8 years for the museum. In the time of some 20 years i had witnessed and worked with 4 designers and as many of 4 times every printed outing of the museum was redesigned. Posters, books, printing paper , entrance tickets, shopping bags every aspect of printing was designed agin with the coming of the new company style. It the meantinme i had also witnessed 3 name changes of the museum itself. To show some of the bags that were published over the time i show you the most famous plastic bags of the museum , which are both available at www.ftn-books.com