According to my information the first large scale Pop Art exhibitions in the Netherlands took place in 1964. With it was the famous Wim Crouwel designed catalogue published with the upper right corner “folded”.
A spectacular cover and an example for many other designers to follow this and being inspired by this cover for the years to come. Since, other exhibition followed of which many publications are available at www.ftn-books.com. One other has certainly to be mentioned because it followed in the year after the Stedelijk Museum exhibition took place. In this case POP ART was combined with the French/Belgium wave which followed in the steps of Pop Art, Le NOUVEAU REALISME.
This way the United States Pop Art mouvement was combined with the European Pop Art artist like Martial Raysse.
Since other Pop Art exhibitions took place all over Europe, but the Netherlands and Belgium stayed interested in this fascinating art. I remember recent exhibitions in Schiedam, Nijmegen, Kunsthal Rotterdam, Brussels and the Gemeentemuseum Den Haag all being successful, making Pop Art an established art form…Pop Art is here to stay.