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Helvetica (1957)

Max MIedinger

Here is in short the story on one of the greatest and most popular typefaces from the last 100 years….HELVETICA by Max Miedinger.
Helvetica is one of the most famous and popular typefaces in the world. It lends an air of lucid efficiency to any typographic message with its clean, no-nonsense shapes. The original typeface was called Neue Haas Grotesk, and was designed in 1957 by Max Miedinger for the Haas’sche Schriftgiesserei (Haas Type Foundry) in Switzerland. In 1960 the name was changed to Helvetica (an adaptation of Helvetia”, the Latin name for Switzerland).

Over the years, the original Helvetica family was expanded to include many different weights, but these were not as well coordinated with each other as they might have been. In 1983, D. Stempel AG and Linotype re-designed and digitized Neue Helvetica and updated it into a cohesive font family. At the beginning of the 21st Century, Linotype again released an updated design of Helvetica, the Helvetica World typeface family. This family is much smaller in terms of its number of fonts, but each font makes up for this in terms of language support. Helvetica World supports a number of languages and writing systems from all over the globe.

Helvetica World, an update to the classic Helvetica design using the OpenType font format, contains the following Microsoft code pages:
1252 Latin 1,
1250 Latin 2 Eastern,
1251 Cyrillic,
1253 Greek,
1254 Turk,
1255 Hebrew,
1256 Arabic,
1257 Windows Baltic,
1258 Windows Vietnamese,
as well as a mixture of box drawing element glyphs and mathematical symbols & operators.
In total, each weight of Helvetica World contains 1866 different glyph characters!

Many customers ask us what good non-Latin typefaces can be mixed with Helvetica World. Fortunately, Helvetica World already includes Greek, Cyrillic and a specially-designed Hebrew in its OpenType character set. But Linotype also offers a number of CJK fonts that can be matched with Helvetica World.

Helvetica didn’t start out with that name. The story of Helvetica began in the fall of 1956 in the small Swiss town of Münchenstein. This is where Eduard Hoffmann, managing director of the Haas Type Foundry, commissioned Max Miedinger to draw a typeface that would unseat a popular family offered by one his company’s competitors.

Miedinger, who was an artist and graphic designer before training as a typesetter, came up with a design based on Hoffmann’s instructions, and by the summer or 1957, produced a new sans serif typeface which was given the name “Neue Haas Grotesk.” Simply translated this meant “New Haas Sans Serif.”

 

The Stempel type foundry, the parent company of Haas, decided to offer the design to its customers in Germany, where Stempel was based. The company, however, felt it would be too difficult to market a new face under another foundry’s name and looked for one that would embody the spirit and heritage of the face. The two companies settled on “Helvetica,” which was a close approximation of “Helvetia,” the Latin name for Switzerland. (“Helvetia” was not chosen because a Swiss sewing machine company and an insurance firm had already taken the name.)

Over the years, the Helvetica family was expanded to encompass an extensive selection of weights and proportions and has been adapted for every typesetting technology.

Helvetica is among the most widely used sans serif typefaces and has been a popular choice for corporate logos, including those for 3M, American Airlines, American Apparel, BMW, Jeep, JCPenney, Lufthansa, Microsoft, Mitsubishi Electric, Orange, Target, Toyota, Panasonic, Motorola, Kawasaki and Verizon Wireless. Apple has incorporated Helvetica in the iOS® platform and the iPod® device. Helvetica is widely used by the U.S. government, most notably on federal income tax forms, and NASA selected the type for the space shuttle orbiters.

 

One of the greatest books. Published in Japan on the Helvetica is now available at www.ftn-books.com

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Gerard Unger (1942-2018)

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Longtime overdue…this short piece on Gerard Unger does not do justice to the importance of Unger for dutch graphic design.

Unger was a Dutch graphic and type designer. He studied at the Gerrit Rietveld Academie in Amsterdam from 1963–67. A pioneer of digital type and an eyewitness to the important technological shifts of the past five decades, prolific writer and researcher. Unger has taught at the Gerrit Rietveld Academie for over 30 years, and since 1994, he is a visiting professor at the University of Reading at the Department of Typography and Graphic Communication. From 2006 to 2012, he has been lecturer in typography at the Department of Fine Arts of the University of Leiden.

 

The following text comes from EYEmagazine

Gerard Unger was a quietly ambitious typeface designer whose fonts have achieved a popularity and ubiquity that few superstar designers can equal. Born in The Netherlands in 1942, he has been involved in digital type design since 1974: for print (Dr-Ing Rudolf Hell GmbH, now Linotype Library); for office use (OcZ Nederland, Venlo); and for the screen (Philips Data Systems). Unger studied at the Gerrit Rietveld Academy in Amsterdam from 1963-67 and he has taught there for more than 30 years. Since 1994 he has been a visiting professor of typography and graphic communication at the University of Reading in the UK.

The many typefaces he has designed include Hollander (1983), Flora (1984), Swift (1984-86), Swift 2.0 (1996), Amerigo (1986), Oranda (1986), Argo (1991), Gulliver (1993), Paradox (1998), Coranto (1999) and Vesta (2001), a new sans serif. Many of these are used internationally in newspapers and magazines: for example Coranto for The Scotsman and the Brazilian newspaper Valor, launched in 2000; Gulliver for USA Today and Stuttgarter Zeitung. Swift (see Eye no. 3 vol. 1) has acquired the status of a late twentieth-century classic.

He has also designed several typefaces for signage, including the one used for the Amsterdam Underground and in 1996, in conjunction with the Leiden-based company n|p|k industrial design, a new face for Dutch road signs, commissioned by the Dutch tourist organisation ANWB. He made a personal contribution to the tradition of public lettering in Rome when he was commissioned to developing an orientation and information system for the City of Rome’s Jubilee year 2000. He headed a team of six designers, working again in conjunction with n|p|k. Part of this project was a new type family, Capitolium (1998), to be used in seven languages and in different technologies, including public touch screens.

Unger also designs corporate identities, magazines, newspapers and books, writes regularly about graphic design and typography and lectures abroad. He claims he is proud to remain an ‘old-fashioned designer, satisfying clients, solving problems,’ continuing a Dutch tradition of text face design for reading. ‘Over the past decade,’ he says, ‘while many designers were producing post-structuralist, post-industrial, Deconstructivist designs and … more interested in how things look than in what they have to say, I remained interested in content first.’

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Paul Renner (1878-1956) and ….the FUTURA typeface

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If ever a typeface by Paul Renner is known to the large public it must be the Futura. A typical Art Deco type typeface which is nowadays a classic and easily can substitute the very popular Helvetica and is present aas a standard font on practically every computer. The Futura dates from 1927 when it was first launched by Paul Renner.

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On August 9, 1878, Paul Friedrich August Renner was born in Wernigerode which then was located in the Prussian state. His father was an evangelical theologian who is reason behind his strict Protestant upbringing. He grew up to develop a German sense of leadership, responsibility and duty. Renner received his formal education from a secondary school, Gymnasium. After nine years of learning Greek and Latin, Renner opted to study arts at several different academies. In 1926, he accepted the position of the head at the Printing Trade School in Münich. Later he established and became director of the Master School for Germany’s Printers. While studying, he grew suspicious of abstract art form and developed repulsion for some forms of modern culture including dancing, cinema and jazz.

However, Renner was equally fascinated by the functionalist strain in modernism. Therefore, it would not seem wrong to perceive Renner’s work as a bridge between nineteenth and twentieth century tradition. One example can be his successful attempt at merging two fundamentally different typefaces together such as Roman typeface and Gothic. Moreover, he was a significant member of German Work Federation. He lent his expertise in developing a new set of guidelines for good book design. He was closely associated with another noted typographer Jan Tschichold. They both became part of the ongoing heated ideological and artistic debates. Renner took a stand against Nazi movement and made his position very clear and public through his scandalous booklet, titled Kulturbolschewismus(Cultural Bolshevism). It was published in 1932 and overtly condemned Nazi’s cultural policy.

In 1933, when Nazi rose to power they dismissed Renner from his post at the school and labeled him an intellectual subversive, a ‘Cultural Bolshevist’. He went into a period of internal exile after his arrest. Renner aspired to communicate his opinion of culture and tried to influence it through his writing, teaching and designing. He utilized his intellect and aesthetic skills to alter the fundamental landscape of material and spiritual form of life. As to communicate his view of high cultural standards, he invested his creative talent in applied arts designing books and typefaces. Furthermore, being a voracious reader, Renner’s ideals were influenced by prominent scholarly figures, such as Nietzsche, Goethe, Kant and Schiller. He began writing from 1908 onwards and prolifically produced work on design and typography.

Renner’s notable works include Die Kunst der Typographie (The Art of Typography) and Typografie als Kunst (Typography as Art). In these works he set the guideline for sophisticated book designs. Additionally, he played a significant role in inventing the popular Futura. The modern typographers even in the present time used this geometric sans-serif font frequently. Another one of his creations, Architype Renner is evolved from his early experimental exploration of geometric letterforms. His Steile Futura typeface was later transformed into Tasse which came out posthumously. Paul Renner’s valuable contribution to graphic design and typography includes works, such as Das moderne Buch, Vom Geheimnis der Darstellung, Ordnung und Harmonie der Farben and typefaces Renner Antiqua and Ballade.

www.ftn-books.com has a great book on Renner available

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