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Wim Crouwel….SM Gedrukt in Japan / 1967

Wim Crouwel is a regular name appearing in my blog. This is not only because i have many titles available at www.ftn-books.com, but mainly because i consider Wim Crouwel the most important graphic designer from last century. There are some that are important too and i think of Gerstner and Sandberg, but Wim Crouwel is in my opnion the absolute best. Wim Crouwel made some 200+ designs between 1960 and 1980 for the Stedelijk Museum, Among them posters, catalogues an folders and many have become iconic for graphic design in the Sixties. There was of course the VORMGEVERS catalogue which is in high demand and extremely hard to find, but the one i would like to discuss now is the GEDRUKT IN JAPAN catalogue, which has become rare and expensive too. It is of great graphici quality and although it is only 20 pages, for me it is the summit in design from the sixties. A simple but highly effective lay out. The use of Magenta on the front . The SM logo and underneath a very very fine line with below it one of the logo’s for the Osaka Art Festival . Published in 1967 with no. 407……it is perfection on the 20 pages.

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