Influenced by Marcel Duchamp, Jasper Johns and H.C. Westermann, Ruscha developed an art form for himself. Ruscha achieved recognition for paintings incorporating words and phrases and for his many photographic books, all influenced by the deadpan irreverence of the Pop Art movement. His textual, flat paintings have been linked with both the Pop Art movement and the beat generation, but for me Edward Ruscha is foremost a Pop Art artist. Possibly this is because one of my favorite Stedelijk Museum catalogues from the Seventies is this 1976 Ruscha catalogue which was designed by Wim Crouwel and filled with typical Pop Art related Ruscha paintings.
Text and image blend into each other , catching your attention with a word or a phrase. Ruscha stayed true to this kind of painting and has since become one of the great names in the world of art. Checking my inventory i found that i have many interesting publications available at http://www.ftn-books.com. An excellent opportunity to find out why Ruscha is important in the world of contemporary art.
Here is an interesting video on Ed Ruscha by the Tate