Sol LeWitt….A Tribute …and the Joost Swarte bag

Yesterday, i received an invitation for the opening on the 17th of december 2016 of a Tribute exhibition on Sol LeWitt. There is a long lasting relation between the Gemeentemuseum Den Haag and Sol LeWitt, which collaboration first resulted in the very first European Minimal art exhibition in Europe and later the wall sculptures on the Schamhart wing some 20 years ago. In between exhibitions were held , including his drawings exhibition and of course he made several wall drawings on location.

Because of this relation, Sol Lewitt was invited in 1987 to design one of the plastic bags which was used in the shop of the Gemeentemuseum. Sol designed 2 bags, one in color and one in black on transparent polyethyleen. 2 excellent designs and both were executed and used for a couple of years in the shop. Now the black drawing is used for the invitation of the tribute exhibition. What people forget is that the typography is not done by Sol LeWitt , but it was “borrowed” from an earlier bag designed by Joost Swarte, who designed a plastic bag, including the typography, with the different collection parts in mind. This lettering was used for 100% by Sol for his own designs. So the main part is done by LeWitt but the typography was done by Joost Swarte in his very recognizable lettering. A beautiful bag was the result and only a few copies of this bag remain available for sale at www.ftn-books.com

Exhibition Sol LeWitt a Tribute opens on the 17th of december and runs until the 9th of april, 2017

 

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