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Herbert Bayer (1900-1985)

Schermafbeelding 2018-08-08 om 15.23.10

Herbert Bayer is forgotten by many, but he definitely is one of the most important designers/artists from last century. He studied at the Bauhaus and was at one time educated by Kandinsky and Klee.

In the spirit of reductive minimalism, Bayer developed a crisp visual style and adopted use of all-lowercase, sans serif typefaces for most Bauhaus publications.[3] Bayer is one of several typographers of the period including Kurt Schwitters and Jan Tschichold who experimented with the creation of a simplified more phonetic-based alphabet. From 1925 to 1930 Bayer designed a geometric sans-serif Proposal for a Universal Typeface[1] that existed only as a design and was never actually cast into real type.[4] These designs are now issued in digital form as Bayer Universal.[2] The design also inspired ITC Bauhaus and Architype Bayer, which bears comparison with the stylistically related typeface Architype Schwitters.

Then his life changed drastically. In 1944 Bayer married Joella Syrara Haweis, the daughter of poet and Dada artist Mina Loy. The same year, he became a U.S. citizen. The result….Many lost interest in the works by Bayer, he did some typography and made some fonts, but gained again some importance in collecting over 30.000 works of art for the ARCO company. Still Herbert Bayer is recognized again as one of the more important artists from the Bauhaus era and this means his works start to grow in importance again.

www.ftn-books.com has some Bayer titles available.