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Experimental Jetset for SM

bulletin kramer rietveld

Here is a short  text on this design studio.

Experimental Jetset is very much rooted in the classic designs and must be influenced by Gerstner and Crouwel, but the result is totally original. Bright, youthful and different. The Stedelijk Museum used their designs for a short while when they were located at the CS location during the renovation of the museum at the Paulus Potterstraat. The result is breathtaking and personally i wished they would have been chosen to design the Stedelijk Museum publications after the reopening of the museum. As it is now the cooperation ended in 2008. But lets hope the future brings new chances for a renewed cooperation:

1. Stedelijk Museum Open …

Sheet of postage stamps Stedelijk Museum Amsterdam / Post NL (Dutch Mail) We were asked by Stedelijk Museum Amsterdam and PostNL (Dutch Mail) to design a sheet of stamps to celebrate the re-opening of …

 

2. About

… in New York, for inclusion in the MoMA’s permanent collection. Other institutes and archives that feature EJ material include MoMA’s Art Library, Stedelijk Museum (Amsterdam), SFMOMA (San Francisco), Art …

 

3. Whitney Graphic Identity

…  identity of the Stedelijk Museum CS (SMCS), back in 2004, we didn’t only design the sign system (a modular system of over 2000 plastic A4-sized document holders), but were also responsible for printin …

 

4. Interview / Confessions

… , a poster that Wim Crouwel designed in 1970 for the Stedelijk Museum, for an exhibition on concrete poetry – he also designed a really beautiful catalogue for that same exhibition, in collaboration wi …

 

5. Crouwel 80

Invitation card Stedelijk Museum Friday November 21, 2008, marked the 80th birthday of design legend Wim Crouwel. There were a couple of events scheduled in the weeks surrounding this date, and one …

 

6. D&AD Lecture

…  like the paradoxical quality of that. 5. What has been your favourite project to date and why? The graphic identity and sign system that we designed in 2004 for SMCS (Stedelijk Museum CS). We loved th …

 

7. Scale Models

… in production, but the stamps were. 10. 20/20 Vision title walls (2004) Models for 20/20 Vision, a group exhibition that took place at Stedelijk Museum CS (SMCS) in 2005. Basically two cardboard sta …

 

8. DTC / Gilgamesj

… straight out of the Stedelijk Museum CS (SMCS) assignment, which was quite a draining experience, we decided to develop the identity for De Theatercompagnie in a few successive steps, rather than to design …

 

9. Pop On Pop Off

… ns both have a diameter of 25 mm, and the shirt is a medium Fruit of the Loom shirt. While we were working on this project, we were also heavily occupied with the design of the graphic identity of Ste …

 

10. 3 Telephone Cards

… t present at this presentation; around the time of this launch party, we were working day and night on the graphic identity of the Stedelijk Museum CS (SMCS). Thanks to Daniela Petovic (KPN) for invitin …

 

11. SMCS / Introduction

Introduction  Stedelijk Museum CS We were asked in the beginning of 2004 to create the graphic identity of the Stedelijk Museum CS, the temporary exhibition space of the Amsterdam museum of modern art. …

 

12. SMCS / Logotype

Logotype  Stedelijk Museum CS Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, and click through …

 

13. SMCS / Sign system 1

Sign System / part 1 Stedelijk Museum 2004 Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, and …

 

14. SMCS / Sign system 2

Stedelijk Museum CS Sign system / part 2 Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, and click …

 

15. SMCS / Title walls

Title walls Stedelijk Museum CS Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, and click through …

 

16. SMCS / Entrance

Entrance Stedelijk Museum CS Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, and click through …

 

17. SMCS / Banners

Banners  Stedelijk Museum CS Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, and click through all …

 

18. SMCS / Sandberg wing

Window display Stedelijk Museum 2004 Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, and click …

 

19. SMCS / Bulletin 1

Stedelijk Museum Bulletin 1 Stedelijk Museum CS Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, …

 

20. SMCS / Bulletin 2

Stedelijk Museum Bulletin 2 Stedelijk Museum CS Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, …

An independent graphic design studio, Experimental Jetset is made up of only three people, Marieke Stolk, Danny van den Dungen and Erwin Brinkers. All three members are graduates of the Gerrit Rietveld Academy, located in Amsterdam, and have been collaborating since right after their graduation. While their influences are wide-ranging and varied, their aesthetic is closely related to that of the Modernist movement. The resemblance is reinforced by their use of Helvetica, implemented on nearly every one of their projects, as well as their often monochromatic color palette.  

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