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What is in a name? KUNSTMUSEUM DEN HAAG.

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Is this the Iconic architectural masterpiece by H.P. Berlage ….Haags Gemeentemuseum?

Schermafbeelding 2019-03-25 om 11.41.25

or is this the home of the largest Mondrian collection in the world….Gemeentemuseum Den Haag?

Schermafbeelding 2019-03-25 om 11.41.25

Or is this the Kunstmuseum Den Haag, because the other names  are not known enough among the visiting public.

Yes,Gemeentemuseum Den Haag stands for quality of its collections and is worldwide known for its epic Mondrian collection and Yes …to change the name of this museum  is the latest idea by the current director of the Gemeentemuseum Benno Tempel who thinks that the other names are too complicated or not known enough in the art world and in this way it will be clear to everybody what the name stands for.

I personally have a different opinion. The name has changed far too many times during the last 4 decades and i am convinced that the name Gemeentemuseum Den Haag is now known among art lovers all over the world. With changing the name it is more likely that the visitors from outside Europe will think this is “new” perhaps even a german museum , since many museums in the German speaking countries are called ” KUNSTMUSEUM” (Bonn, Stuttgart, Düsseldorf, Solothurn Winterthur and Basel , Bern inSwitzerland). I think it is a pitty that every new director wants to make a change. Not every change is for the better and this change was not necessary at all. KUNSTMUSEUM is not very original and it does not make clear enough the high qualities of its collection.

The improvement Benno Tempel has in mind with this new name is non existent.

Many of the KUNSTMUSEUM DEN HAAG classic publications, published with its original names. Haags Gemeentemuseum and Gemeentemuseum Den Haag are available at www.ftn-books.com

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