The idea originated in 1924 when Jean Carlu was invited to design the label for the Mouton Rothschild 1924 it took another 21 years before the series really was launched, but since 1945, every label of the famous chateuau Mouton Rothschild was designed by a contemporary artist. They are entirely free, depending on their own ideas, to take their inspiratrion from the theme of the vine, from the pleasure of drinking, from the symbol of the ram or simple from a particular concept of Mouton. All artists to date have accepted these terms. Since 1974 the choice of painters approached by Mouton is done by the Baron and in later years by Philippine his daughter. The label design is an honor and the recognition of being one of the great names in Modern Art. among the artists are the absolute greatest names in Modern Art. Warhol, Picasso, Steinberg, Haring and Georg Baselitz for which presentation this catalogue was published in 1992. Their payment? ….it is said that there is no payment except they receive their weight in wine.
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