
Toto Frima rose to prominence in the 1980s with her self-portraits captured on a Polaroid camera (SX70) using a remote shutter release. These photographic pieces swiftly enchanted the entire continent of Europe with their small, often suggestive nature. One of the key factors in her success was the way her works perfectly mirrored the socio-cultural developments of the time: women were able to work without competing against men, technology was seen as subservient to the message being conveyed, and the focus was on the individual “I.”
In the early 1990s, Toto Frima once again drew public attention with her new 50×60 Polaroid works. As the larger equipment required shooting sessions to take place in a studio rather than on location, the intimacy of the previous works was lost. However, the theme remained the same. Toto portrayed herself in various ways, assuming different roles or incorporating diverse objects. Yet, in all cases, she continually referred to her own identity, which could also represent someone else. In 1990, the Rheinsische Landes Museum Bonn (Germany) dedicated a major exhibition to her, and a book of her 50×60 works was published.
This was followed by a period of silence, during which Toto completely disappeared from the public eye. For several years, she felt no specific urge to point the camera at herself. Instead, she embarked on a personal development that she did not document through photos. She distanced herself not only from her own work, but also from the entire realm of photography and the artistic environment, becoming a mere spectator. However, the desire to create eventually resurfaced, growing so strong that only new self-portraits could satisfy it. And so, Toto returned in 1988 with new SX70 photos, and in 1999, she worked in Prague with the 50×60 camera.
Her latest works reflect an evolution. They are stripped of extravagance and instead draw attention to the act of “watching” and “looking,” rather than being the object of attention. The voyeuristic elements have been deliberately eliminated.
www.ftn-books.com has 1 Frima title now available.
