Daniel Pflumm functions as a pivotal figure in the vivacious cultural milieu and subterranean club scene of Berlin during the dynamic 1990s. Pflumm played an integral part in the progression of embodying and engrossing oneself in the aftermath of capitalism’s conquest of the former East; a crucial discourse between the production of electronic music, artistry, and the aesthetic of corporations. Employing a strategized approach of situationist détournement, Pflumm cultivated a form of Pop Art, utilizing digital techniques to highlight the minimalist and abstract influence of corporate and mass media visuals.
In Berlin, Pflumm established the renowned clubs Elektro (1992-1994) and Panasonic (1995-1997), alongside a techno label, Elektro Music Department (EMD). It is within the unique environment of these clubs that Pflumm initially conceptualized and incorporated light boxes that dissected corporate logos devoid of their identifying names, paired with TV screens playing absurd video-loops of corporate logos and advertisements synchronizing to the club’s music.
www.ftn-books.com has one Pflumm title now available.
