
Jules Chéret (born May 31, 1836, Paris, France—died September 23, 1932, Nice) was a French poster illustrator and graphic designer who has been called “the father of the modern poster.”
After apprenticing as a lithographer from 1849 and studying drawing, Chéret received his first major poster commission in 1858 for Jacques Offenbach’s operetta Orpheus in the Underworld (1858), and from 1859 to 1866 he designed posters and book jackets in London. During this period he also created packages for perfume manufacturer Eugène Rimmel, whose funding enabled Chéret to establish a lithography firm in Paris in 1866.
Owning his own firm allowed Chéret to maintain artistic control and to establish an innovative design approach. Most lithographers of the time commissioned an artist to create a poster design, which was then copied onto a stone by a skilled craftsman. Chéret, however, worked directly on the stone, using spirited brush lines, crosshatch, stipple, soft watercolor-like washes, and areas of flat color to create a dynamic image. Throughout the 1870s and ’80s, his style evolved from one typical of Victorian graphics, that is, dominated by complex decoration, to a simpler, more dynamic approach in which compositions were dominated by large central figures, prominent hand-lettered titles, simplified backgrounds, and large areas of glowing color and gestural textures. His artistic influences included the idyllic romances of the Rococo painters Antoine Watteau and Jean-Honoré Fragonard, the churning compositions of Baroque painter Giovanni Battista Tiepolo, and the flat color and stylized linear contours of Japanese woodblock prints.
In the year 1890, Chéret was bestowed with the esteemed Legion of Honour by the French government. They praised his contribution to the world of printing, as well as his aid in fulfilling the demands of commerce and industry. As his career came to a close, Chéret’s portfolio boasted over one thousand posters, advertising various music halls, theaters, performers and consumer products such as beverages, medicines and lamp oil. His legacy served as a source of inspiration for a prominent cohort of graphic designers and artists, including the likes of Henri de Toulouse-Lautrec and Alphonse Mucha. They built upon his pioneering work, continuing to push the boundaries of artistic expression and graphic design.
www.ftn-books.com has one Cheret title available.
