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Company design

bedrijfsstijlen

People almost forget that every publication and every outing by a larger company has been designed by a designer. In the tine that i worked at the Gemeentemuseum Den Haag, i have witnessed that every director wanted a change in company style. It was a bit like the french presidents always want to erect a building to show the people in the country that he once was their president ( Pompidou, Mitterrand, Chirac they all had their building projects and are now remembered in the name of the building.

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It was the same with the directors i worked with at the Gemeentemuseum. First there was Theo van Velzen who was very fond of Donald Janssen, followed by Henk Overduin who continued with Donald. After Henk Overduin the museum had Rudi Fuchs as a director. Fuchs trusted Walter Nikkels , but after a few month he decided for Gracia Lebbink as a designer and young and saspiring designers who had the “style’ he desired for the publications of the museum and i must admit, personally i think this period produced the best and most beautiful publications. Gracia continued to design some 8 years for the museum. In the time of some 20 years i had witnessed and worked with 4 designers and as many of 4 times every printed outing of the museum was redesigned. Posters, books, printing paper , entrance tickets, shopping bags every aspect of printing was designed agin with the coming of the new company style. It the meantinme i had also witnessed 3 name changes of the museum itself. To show some of the bags that were published over the time i show you the most famous plastic bags of the museum , which are both available at www.ftn-books.com 

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Irina Popova (1986)

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A blog on a contemporary artist who must have been inspired by her fellow countryman Boris Mikhailov and stirred the art world with het book on two Russian drug addicts “ANOTHER LIFE” But this is not the reason for this blog. I recently added a wonderful artistbook by Popova from 2013 to my inventory. An edition of only 80 , signed and numbered copies. This book is an absolute must for her admirers.

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Irina Popova is Russian / Dutch photographer, writer and curator with special interest in the subjects of privacy, sincerity and marginality. She works with a combination of the mediums; non-linear multi-focal storytelling, internet & new media, books and installations.

Born in 1986 in Tver, Russia, Popova started to work as a journalist at the age of 16 in the local newspapers and magazines, and made photos for her articles. Since then, she has gained a remarkable reputation for her intimate collections of photo-stories.

Popova became scandalously famous for her project “Another Family”, where she told a personal story of a drug-addicted couple with a little daughter. The viewers questioned if the story was staged and also the future of the girl in these circumstances. Someone wrote to the police and the investigation started. The artist refused to give away the address of the family, so the family couldn’t be reached. Once more, this story raised questions about the professional ethics of photojournalism.

“If You Have a Secret” tells the stories of her native land, edited from thousands of images, and seven years of photographic life.

the artist book is available at http://www.ftn-books.com

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Otto Treumann (1919-2001)

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Treumann is certainly one of the greatest designers from last century and has designed some of the most iconic images in the Netherlands from the last 50 years, but he has been specially important for the designs of the Joods Historisch Museum and the Jewish community.

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Born in Bavaria in a German Jewish Liberal family in 1935 he came as an immigrant to Amsterdam fleeding Nazi Germany. He followed his education at the “NIEUWE KUNSTSCHOOL” in Amsterdam he educated their students according to the Bauhaus principles. During the occupation in WWII, Treumann became part of the resistance and forged ID’s and food stamps. After the war his posters for the Jaarbeurs in Utrecht became very famous . He also made some striking designs for AKU, which are now sought after and collected. In 1948 he received the H.N. Werkman price.

Treumann made designs for the Stedelijk Museum, the Anne Frank foundation and the Gasunie. His designs can still be found at reasonable prices and some of these pubications are available at http://www.ftn-books.com

 

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Rienold Postma (1950)

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A local celebrity in Friesland, but still not known outside this province of the Netherlands is Rienold Postma. Thom Mercuur who initiated the Museum Belvedere was an admirer and he organized several exhibitions with this painter , who is a master in smaller paintings. With a minimal composition he  transforms his small works into a work with maximum exposure and effect. Just look at these two examples

left : “a girl struggling with her sweater” and on the Right “Two girlfriend walking on the dyke”. These are examples of his art and i think they are impressive. When you leaf trough the book on Postma ( available at www.ftn-books.com) you will soon experience the power of these small paintings. These are realistic paintings that are on the border of being completely abstract.

The works by Rienold Postma can be seen at the Museum Belvedere near Heerenveen.

https://www.museumbelvedere.nl

reinold postma

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Wally Elenbaas (Continued)

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On the 8th of May 2018 i published a blog on the very impressive photography by Wally Elenbaas. These were photographs not lightly to be forgotten. Specially because Elenbaas was sentenced to prison for these beautiful photographs.

https://ftn-blog.com/?s=elenbaas

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Now it is time to shine some light on another aspect of this great dutch artist. Elenbaas was also a gifted designer and used his typography to create images and illustrations consisting of letters transforming these and their meaning into illustrations. Images tell a far better story than words so here are some illustrations….and….the LETTERBOEK is available at http://www.ftn-books.com

elenbaas letterboek a

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Aat Veldhoen (1934-2018)

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Art collecting is full of surprises. I started collecting books and art some 50 years ago and in this time I encountered some amazing works of art. I bought only a few and “forgot” to buy many, but I always had an open mind for great techniques. Aat Veldhoen was such an artist. He was arguably the first dutch artist who made his art available for the common people. Selling rotaprints by Jasper Grootveld these “erotic” prints were not appreciated and thought to be pornographic.

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These erotic prints can be considered the same as the Japanese Shunga prints, but with less colour and possible more realistic. Still the technique is stupendous. Lifelike figures making love, not hiding themselves and enjoying each other. Veldhoen became famous for these prints and drawings and during his life eventually was admired for them. Now culminating in a great solo exhibition at Museum Kranenburgh ( https://www.kranenburgh.nl/english/exhibitions-and-activities/aat-veldhoen-art-of-life). Unfortunately coles at this moment because of the Covid-19 virus, but hopefully open again later in June. Seeing these great drawings I have a feeling to compare these with Lucian Freud his works. the human figure in all its glory, not hiding anything.

Why this blog on Veldhoen now. …….Yesterday I met with a client who wanted very much to by the Jan Cremer i had in my collection for over 30 years. We made a deal and I sold him the Cremer. Today he came to fetch it and brought a beautiful drawing by Veldhoen of his former wife KABUL. I was very much impressed with this drawing and I could buy it from the Cremer buyer. So now this drawing is mine and I am still impressed by it. There are not many drawings by Veldhoen. A great many of them were destroyed and cut, but this remains and was in its former private collection for over 30 years. It was bought directly from Veldhoen and his a fitting ” Heijdenrijk” frame which enhance s the drawing. A classic ‘nude pose” of by Kabul makes this a typical Aat Veldhoen drawing.

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Aat Veldhoen (1934 – 2018) lived for and surrounded himself with his art. He worked in his teeming house and studio on Amsterdam’s Wittenburgergracht. The creative urge that underscored his versatile oeuvre, including drawings, etchings, paintings, photos, ceramics and sculptures, remained unwavering to the end.

Desire, love, sex, illness, old age, death

After studying drawing, Veldhoen set about documenting desire, love, sex, illness, old age and death, all with uncompromising zeal and compassion. This exhibition includes work Veldhoen made after suffering a partial paralysis at the age of 69, as well as Polaroids from the Rijksmuseum collection which have never been shown before.

Veldhoen’s exceptional and enduring curiosity for everything human resulted in an intimate, lifelong study of those around him. We see this in Veldhoen’s countless portraits of himself and his family, friends and artists.

Life and art

The works in Aat Veldhoen – Art of Life show remarkable connections with the work of those he knew and encountered. His life and art were inextricably intertwined. The result is a personal and tender view of human existence. Since Veldhoen often portrayed himself, the viewer is no longer the only voyeur.

for more information on the drawing please inquire at ftnbooksandart@gmail.com

 

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Josep Vallribera (1937)

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Vallribera in his art, books and of course his personal history has its roots strongly planted in the Spanish soil. Influences of Miro, Chilida and Tapies one can recognize in his works , but his abstract art is also personal and original . Vallribera is known in his own country, but throughout his career he mainly was presented in Germany where he had multiple gallery and museum presentations. The book that is now for sale at www.ftn-books.com was published by the gallery Carinthia and gives an almost perfect overview of Vallribera and his art.

vallribera

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chateau Mouton Rothschild…the labels

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The idea originated in 1924 when Jean Carlu was invited to design the label for the Mouton Rothschild 1924 it took another 21 years before the series really was launched, but since 1945, every label of the famous chateuau Mouton Rothschild was designed by a contemporary artist. They are entirely free, depending on their own ideas, to take their inspiratrion from the theme of the vine, from the pleasure of drinking, from the symbol of the ram or simple from a particular concept of Mouton. All artists to date have accepted these terms. Since 1974 the choice of painters approached by Mouton is done by the Baron and in later years by Philippine his daughter. The label design is an honor and the recognition of being one of the great names in Modern Art. among the artists are the absolute greatest names in Modern Art. Warhol, Picasso, Steinberg, Haring and Georg Baselitz for which presentation this catalogue was published in 1992. Their payment? ….it is said that there is no payment except they receive their weight in wine.

available at ww.ftn-books.com

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New Business Card FTN books & Art

visitekaartje ftn

Some recent changes made it necessary to translate these changes into a new business card. The most important one being two new email addresses. One personal one and the other for the FTN books & Art contacts. So here is all the new business information to contact me and keep track of my activities, the daily blog and additions to my inventory.

Wilfried van den Elshout / FTN books

Veursestraatweg 106c

2265CG Leidschendam,  the Netherlands

www.ftn-books.com

www.ftn-blog.com

new email : wilfriedvandenelshout@gmail.com

new email : ftnbooksandart@gmail.com

 

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Alighiero Boetti (1940-1994)

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https://ftn-blog.com/?s=alighiero

23 September 2018 …. I published a blog on Alghiero Boetti, the Arte Povera artist. The reason why i place another blog on the artist is that I noticed a raised interest in the artist. Some of the best catalogues on him i sold recently to the US and trying to find other copies on the artist I was no longer successful to purchase these at a reasonable price….except for one. the 1997 Ludwig catalogue published by Mazzotta, which is now for sale at www.ftn-books.com

alighero 1965 1994